Finding ways to market vacant land, whether you’re an investor or a real estate agent, requires making prospective buyers see the potential in the wide-open space the property offers. Start by stressing the amenities that already exist on the property. Describe the views or natural landmarks and mention improvements such as incoming power lines, wells, or water and sewage lines to help convince interested buyers to take a closer look at the property.
Giving a descriptive name to the property helps potential buyers visualize the land and its potential uses. For instance, calling your land the “Canyon Park Vista” suggests trees, a canyon and a view, making your land sound much more enticing than “Lot 2.” Use your listings to suggest potential uses for the land, such as the fact that it would make a scenic, private location for a house or a gorgeous setting for a small organic farm or garden. If the property is located on a green belt or next to a national forest, stress this benefit to appeal to people who want the privacy and environment these features offer.
Include a complete listing about the vacant land on your website or your realty agency site, and include the boundary description, easements and current tax value. Provide photos from different angles and any scenic views the property offers. Add a topographic map or scan the most recent survey and add it to the page. Provide directions to the property and mention nearby features, such as fishing holes, parks or proximity to shopping areas. Build trust with potential buyers by being forthright about environmental issues, such as a location in a flood zone, proximity to wetlands or streams and earthquake or landslide potential. Make it easy for prospective buyers to contact you –– provide a cell phone number and email address. Update the listing if any of your contact information changes so you don’t miss any leads.
Smith Stitched Blue Jersey 4 Brand De'veon Jordan College Navy Listing your vacant land on sites such as LandFlip.com, LandsofAmerica.com and LandWatch.com gives you a way to reach buyers across the country. Use keywords to pinpoint the location, especially useful for buyers looking in specific regions. If your property might work as a ranch, list it on RanchFlip.com. List your land on the Multiple Listing Service. Once you upload the listing to the MLS, it automatically populates other websites, such as Realtor.com, giving you a wider market of potential buyers searching for land online.
Using Social Media
Tweet messages and add Facebook postings about the property by showing the value to potential buyers as an investment or fulfilling a dream of owning a chunk of land. Hold a contest to encourage followers to recommend a descriptive name for the land if you don’t come up with one yourself. Use photos and interesting copy to show how other properties you’ve sold have been used for building custom homes or as investment properties to further whet the appetite of interested buyers.
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